Major cities
National samples
Telephone business-to-business interviews covering
all Latin American countries conducted from Argentina. (*)
Latin American coordination (*)

QUALITATIVE METHODOLOGIES
Focus groups, in-depth interviews, observations.
QUANTITATIVE METHODOLOGIES
Face to face interviews, self-administered interviews with or without the assistance of interviewers (delivery or reception of interviews personally, by mail/courier, electronically). Mystery Shoppers.

Consumers and end users (at home, at work, central location, intercept)
Special targets (Business to Business, professionals, opinion leaders, teachers, etc.)

Population samples according to project needs: probability, quotas, intercept, etc. (*)
Sample of companies drawn from our own database with more than 5,000 companies classified
by activity and size. A national telephone sample is designed based on the sample frame of all
the household telephone numbers selected by systematic random methods.
We therefore include every urban and rural household as long as it has a telephone number.

Bi-variate tables with statistical significance measurements included.
Multi-variate techniques: multiple regression, cluster analysis,
multidimensional scaling, trade-off, conjoint, etc.
Delivery of database in ASCII format, SPSS, QUANVERT
or ACCESS according to clients’ requirements