Berta Berestovoy

Andrea Heller Meyer

She has a Bachelor's degree in Sociology from the University of Buenos Aires and has been working as Project Manager for MARKWALD, LA MADRID & ASOCIADOS since 1997. She started in market research in 1992 as a research assistant at IPSA Argentina S.A. where she later became Junior Project Leader and finally Senior Project Director until she resigned in 1996.
In 1990, prior to her work in the market research area, she took part in a study on poverty in the province of Formosa headed by Lic. Minujin.
She is extremely experienced in quantitative research, specializing in products and services’ usage and consumption studies as well as Customer Satisfaction studies. She also has a vast experience in coordinating and supervising fieldwork in different Latin American countries.
She has attended several courses at FLACSO (Facultad Latinoamericana de Ciencias Sociales) and SAIMO (Argentine Society of Market and Opinion Researchers).

She has a Bachelor's degree in Sociology. She started as a market research assistant in 1991 at IPSA Argentina S.A. and by the time she resigned in 1997 she had reached the Senior Project Director position at IPSA NIELSEN. The following year she started working as a Project Leader at Markwald La Madrid & Asociados.
Aside from her market research experience, she also took part in several social studies during 1991-1994, participating in the study directed by Juan C. Marín on "The San Cayetano phenomena" (religious pilgrimages aimed at praying for jobs) and in a study on "Domestic Animals" for the Animal Protection Organization in the city of Buenos Aires. In 2001 conducted on a pro-bono way a study among parents of children attending the school her children go.
She is extremely experienced in quantitative studies and specialized in CATI and business to business studies. She has been in charge of building and updating our database.
She is currently attending seminars at SAIMO (Argentine Society of Market and Opinion Researchers.

She has a Bachelor's degree in Psychology from the University of Buenos Aires. She completed her studies at the Social Psychology School (Escuela Pichon Rivière) and took a graduate degree at the School of Graduate Studies in Psycotherapy.
She has worked in Market Research for more than 10 years moderating focus groups, conducting in-depth interviews and carrying out the analysis of both types of methodologies. She has collaborated with Markwald La Madrid & Asociados since its beginnings.
She has a vast experience in communicational tests, evaluation of products and services, institutional analysis and the media. She specialized in research on children and teenagers.
She is currently teaching Institutional Psychology (University of Buenos Aires) and group moderation (Escuela Pichon Rivière).

She has been working for MARKWALD, LA MADRID & ASOCIADOS since 1997 in charge of coordinating qualitative and quantitative fieldwork as well as editing, coding and preparing the material for data entry. She used to be the person responsible for the Fieldwork area of IPSA NIELSEN's Media Division.

Our main resources are the highly committed people that work with us on a daily basis. Get to know them.
Markwald, La Madrid & Asociados also work with independent professionals to cover specific fields. Our goal is to consolidate a professional workgroup that can give specific solutions in every field involved.

A Design Studio specialized in interactive creativity. On account of their knowledge and experience, its members are familiarized with the needs and materials required in the market research field.

Roxana Pisera
Administration. If you need to contact her
send an e-mail to rpisera@marklam.net

Project Managers
Daniela Pérez Lloveras
Mara Tesoriero
Telma Urich
Diana Vilela

Field Operations
Marta Pazos - Estela Vilar

Administration

Profesionals
Data Processing
Translation Services
Design Services

Daniela Pérez Lloveras has a Bachelor's degree in Sociology from the University of Buenos Aires, and a Master’s degree in Public Opinion and Market Research from the University of Connecticut, USA. She has also taken graduate studies in Statistics applied to Social Sciences.
She joined Markwald, La Madrid & Asociados in 2000. Her previous market research experience started in 1994 in the Centro de Estudios de Opinión Pública. She later joined IPSA Nielsen Argentina and subsequently Mora y Araujo & Asociados.
She worked at the Roper Center in the University of Connecticut, analyzing questionnaires, samples and the use of SPSS. She has been teaching Research Methodologies since 1994.