Markwald, La Madrid & Asociados

Pre-Test and Post-test of complete and partial advertising campaigns Tests of taglines and logos - Advertising recall and advertising efficiency Programs testing

Market description and identification of new opportunities Concept test - Product test - Packaging test Price elasticity - New Positioning

Usage and attitudes - Brand image and positioning Price elasticity - Product performance and packaging Product test - Customer satisfaction - Mystery Shoppers

Internal studies (employees’ satisfaction and perceptions) *These studies are conducted together with RHO (Recursos Humanos y Organización)

Corporate image Brand Image Company-community relationships

Studies focused on professionals and general population conducted
by one of the most experienced professionals in this field, Lic. Berta Berestovoy

Product studies
Mass media studies
Communicatios test