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The Universal and the Singular, the Permanent and the Ephemeral of children character preferences
Mónica La Madrid y Telma Urich presented the paper during the Seventh Annual Latin American Market Research Conference in São Paul, Brazil.
The paper delves into children relationship with the characters that make up their world, their features, origins, aesthetics, the stories in they are involved and the different roles played by them. Preferences for local versus global, fiction versus reality, what is explicitly targeted to them versus teenage and adult proposals, cartoon format versus “live action”, male characters versus female ones and the values they represent are analyzed.
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